Vietnam proposes 'Digital Positivity Act' after celebrity chef's death linked to online content

HANOI, VIETNAM - In response to a recent tragedy, Vietnam’s government has proposed the “Digital Positivity Act” (DPA), a law that would require social media influencers to post only uplifting and positive content. The legislation has sparked intense debate, with critics questioning its potential impact on free speech and creativity.

The proposed law is linked to the death of Bui “Van-Man” Trong, a 27-year-old celebrity sous chef from Hôi An, who tragically took his own life by jumping into a nearby lake while wearing only a drone pilot’s hat. According to authorities, Trong, an avid drone enthusiast, flew his drone into the lake and, unable to retrieve it due to his inability to swim, became distraught and followed the device into the water.

Trong’s death was reportedly triggered by a bout of depression after watching a video review criticizing Hoi An’s street food. The incident has raised concerns about the impact of online content on mental health.

The DPA would apply to influencers with over 5,000 subscribers and / or 50,000 views per month. To ensure compliance, the government would establish a team of “Digital Positivity Monitors” who would review and approve content before it’s posted. Influencers found violating the law would face a penalty of 500,000 VND (approximately $21) per subscriber, capped at 100 million VND (approximately $4,300) per offense.

The law’s supporters argue that it would promote a more positive online environment, while critics claim it would stifle free speech and creativity. “We want our citizens to be happy, and if that means regulating the internet, so be it,” said a government official. “But we’re also considering introducing a new tax on unwarranted depression – we’re looking at options.”

The proposed law has sparked heated conversations, with many questioning its effectiveness and potential consequences. As the government moves forward with the legislation, it’s clear that the impact on Vietnam’s online community will be closely monitored.

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